Not everyone needs to scale their business to earn more.
It still amazes me how many people think otherwise.
The last weeks of 2024 were a time of reflection and evaluation for me.
We accomplished a lot at z3x over the past year. Many projects were completed as planned, some even exceeded our expectations. But there were also goals we didn’t achieve or outcomes I had hoped would turn out differently.
That’s why I began our internal planning for 2025 with a deep dive into where we stand and whether the strategy we’ve chosen is indeed the right one.
We went through long brainstorming sessions, considered countless ideas and scenarios. Ultimately, everything led us to one simple conclusion: yes, our service strategy is correct.
Of course, it needs some tweaking—refining a few details, rethinking the sales funnel, and shifting focus in a few areas. But overall, we should stick to what we’ve started, stay the course, and exercise patience.
So, we’ll continue offering consulting services around financial technologies, we’ll keep providing software development, and we’ll carry on with our marketing-related services.
However, the most significant change in the coming months will be in how we present our USP and a greater emphasis on what you can achieve with us.
This shift comes from a simple realization: countless conversations with potential clients and partners have shown me that most companies aim to:
- Scale their business
- Launch new products
- Implement AI and automation
All of this for one very straightforward reason: to make more money.
Obvious? Sure. But here’s the issue—it’s flawed thinking.
Scaling your business might increase revenue, but will it necessarily mean you earn more? Not always. Sometimes, scaling requires a massive amount of new work for which you don’t yet have the resources or skills, leading to additional costs. Other times, scaling demands significant investments that eat into your margins. And if scaling is done internally without experience, the results might fall far short of expectations.
Launching new products? It makes sense, of course—but only if it’s a well-thought-out and carefully calculated decision, not one driven by a trendy article, news about competitors, or a simple “because we can.” Introducing a new product or service without a clearly defined and meticulously planned USP often does more harm than good to a company.
Implementing AI and automation? Sure, you can do it anywhere—but that doesn’t mean you should. Sometimes, there are better ways to optimize costs.
In short, it’s all about profit. Our goal is to help companies increase their profit. Sometimes by optimizing costs, sometimes by improving existing processes, sometimes by renegotiating better agreements with partners, and yes, sometimes by scaling or launching new products.
Because I believe that with our expertise and extensive experience in financial technologies, we can genuinely make that happen. We can take the same product or service that others offer and simply do it better—with the client’s actual profit in mind.
