When to work on your startup?

So you have an idea. A brilliant idea for a business. For a startup. But you don’t execute. You don’t build your business. Because… you don’t have time for it.

So you have an idea. A brilliant idea for a business. For a startup. But you don’t execute. You don’t build your business. Because… you don’t have time for it.

That’s one of the most popular excuses I hear when I talk to people that have some business ideas, but don’t implement them, don’t execute.

They have a full-time job, a family, a hobby, friends. And they need to rest from time to time. And sleep.

For me that could mean three things:

  1. They are not motivated enough. They don’t truly believe in this idea. Not enough to execute it.
  2. They are not organized.
  3. They are lazy.

Number 3 is the easiest one. If you’re lazy – don’t build a business. It’s not for you. If you are lazy at the beginning, even too lazy to start, then it’s simply not for you. Go and watch next episode of Game of Thrones instead.

Number 1 is a little bit harder. But still not as hard as it looks. What to do in such a scenario? Execute. Execute first and then look for results. Then look for feedback. Simply execute, build a product (MVP) and look at users’ or customers’ reaction.

And now time has come for number 2. In my opinion – the most popular reason why people use the phrase “I don’t have a time to do it”.

You are not organized

90% of people I know are not organized. Lots of them want to build a business. Some of them want to build a startup and even – they already have an idea that they want to execute. But they don’t do it. And they use the phrase ‘I don’t have a time’ as an excuse.

The problem is that they didn’t even think about what their days look like, at their daily routines, calendars or todo lists.

If they have a full-time job and a family – they say that they have no chance to build a business. And they treat it as a fact. No matter what others say.

And that’s bullshit.

We all have the same number of hours per day, the same number of days per week. We all need to sleep, we all need to eat, drink and make a heap from time to time. And we all need to earn money to live. Often – earn money by working somewhere, 8 hours a day.

Let’s count it. Let’s say you work for 8 hours a day, 5 days a week. You need to sleep for about 8 hours. That means 16 hours a day, from Monday to Friday.

Now let’s say you have family, wife and a kid. You need to take care of them, play with your kid etc. Let’s say you’re coming home from your work at 6pm. Your kid is going to sleep at 8pm. That means two hours for playing with them. You want to spend some time with your wife (without your kid), so let’s say you spend 2 more hours with her, from 8pm to 10pm.

Let’s subtract one more hour (you need to drive to work, come back, do some other stuff in the meantime).

Let’s sum it up. 24 – 16 – 2 – 2 – 1 = 3. You have 3 more hours per day.

And yes, you may spend these 3 hours on building business. Not on sleeping more, not on partying, not on watching TV or playing games. On building a business. 3 hours a day * 5 days = 15 hours of work on your business.

And what about friends, hobby, shopping, travels, other stuff?

You have weekends. On weekends you have 8 more hours a day for yourself (because you’re not going to work). That means 16 extra hours a week. You can spend it on building a business (so you may have 37 hours of work on your business per week – it’s almost as if working full-time) or on whatever else you want.

In addition, you have all kinds of holidays. For you, your business, your friends, hobby or whatever you want.

3 hours? Where the f*** is it?

Write down everything you do today. What time did you wake up, what time did you go to work, what time did you come back home, what time did you go to sleep, what did you do between? Do the same tomorrow. Write everything down. And also a day later.

After studying all these days, you will find your 3 hours. I can bet that you sleep too much, wake up too late, watch too much TV, movies, TV series, play games, spend too much time on Facebook, Snapchat etc. You like to sleep long? Watch movies? Play games? Everybody does. But you don’t need to do it every single day. You don’t need to spend so much time on all of these distractors. You can do it at weekends or plan in advance one day per month for doing all these unproductive things.

So you say that you like to waste your time on distractors? Then stop lying that you don’t have the time to build a business.

Having a full-time job is not an excuse. A family is not an excuse. Friends or hobby are not excuses. Plan in advance everything you need to do, organize your day and simply build a business, you damn ass.

You should also read: What are The Most Common Mistakes First-Time Entrepreneurs Make?

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  1. […] already wrote about why I think you have time to work on your startup, even if you’ve got a full-time job. This time I would like to answer another question: […]

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