There are lots of online tools around the web. Lots of them are good, many of them are not. Some of them are worth paying for. Some of them are not. Here’s my list of the tools worth paying for.

No matter if you do business online or you simply want to use the web to do something more than just consume content, sooner or later you will need to invest some money.

I do. I pay for some tools and I want to share with you the list of such tools.

Here’s my list of

Online tools worth paying for

I grouped them by category, so you it should be much easier to find something interesting for you.

Productivity tool, task / time management tool

I use Nozbe here. Easy to use tool, based on GTD (David Allen’s Getting Things Done method). It helps me a lot. In organizing my private stuff, as well as business ones.

I also used to use Trello. It’s not bad, it has some functionalities that I will want to use in the future (like public boards). But for now, I don’t need them so I stopped using it.

Project management tool

I use Jira here. I tried not to use it for a really long time (I thought it’s too big and too complicated for small organizations), but eventually I tried and… it’s fine. It’s simply fine. It helps a lot in many ways, works like a charm and organizes all the work of my IT team.

I used to use Basecamp. It’s not bad, but it didn’t work out for our IT projects, so I stopped using it. For non-IT projects (smaller ones) I also use Nozbe.

Content management tool

I use two tools for content management.

The first one is Squidility, which helps me a lot in organizing all the content ideas I have (for all the content projects I’m involved in). I tried to use some other tools to collect all my content ideas (e.g. task management tools, todo lists, online notebooks), but they were not providing me with what I needed. Squidility simply provides me with all the functionalities I need.

The second one is Buffer, which helps me a lot in scheduling some of the posts I publish on my social channels. I tried to use some native schedule functionalities (e.g. in Facebook), but using one tool for all the social channels is so much easier. I save a lot of time thanks to Buffer.

CRM / Customer Relationship Management

I use Pipedrive and highly recommend it. This is the only one CRM that I like. It’s simply an easy to use and nice looking tool. It also has the ability to create multiple pipelines, so it helps me a lot in many cases (in my podcast, my blogs, my businesses and other projects).

I used to use Base CRM, Salesforce, Sugar CRM and Hubspot’s CRM, but all of them were not as good – in my opinion – as Pipedrive. Sorry guys! ;)

Customer Service Software / Online Help Desk Software

Gmail is fine, but when you got lots of enquiries from the customers – it’s worth using something tailored to customer service. We use Zendesk and I can recommend it. This tool helps to organize all communication with our customers.

I never tried to use Groove, but as far as I know it’s quite good as well.

Email marketing tool

Having your own mailing lists is so damn important these days.

I use two tools to collect email addresses and send emails to the subscribers. The first one is GetResponse, the second one is MailChimp. For sure I can recommend both of them.

Online payment gateway

If you want to accept payments from your customers (no matter for what, it may be for your online business, online course or simply some kind of donation), you will need the online payment gateway (or payment service provider – it often means the same).

There are dozens of such services, but I use (and I highly recommend) one: PayLane. I won’t say too much, as I’m involved in it, but I’ll tell just one thing: it’s the best way to accept payments if you sell internationally. Much better than most of the competitors.

File hosting service

There are lots of reasons why to upload your files to the cloud. Depending on your needs your reasons may differ.

I use two tools to store my files.

The first one is Dropbox (for my personal stuff and business projects). It gives me the backup of everything that’s important for me and also gives me the ability to have easy access to all my files from any device.

The second one is SoundCloud. I use it to store the audio files with all the interviews in my podcast. This service has lots of functionalities that help me a lot with my podcast (e.g. RSS, stats, web player etc), so I simply recommend it if you want to start podcasting.

Hosting and domain

I’m not sure if I can call it an online tool. But it’s incredibly important to have such a place (external server/hosting) if you want to do anything creative on the web (e.g. to store your website or your product).

I use two hosting services. The first one is Zenbox. Polish hosting company with phenomenal customer support. I use it for my websites and blogs. The second one is Linode. I use it for more complicated web projects (e.g. my online tools or products).

And if I need the domain – I use I used to use some other sites but when I started to use this site, it became much easier to reserve any domain I need (they simply have any type of domain I need in their offer).

Online advertising

Creating something is one thing. The second thing is the promotion. You need to promote your stuff if you want to gain an audience. Sure, you can use social media, email marketing etc. But the truth is that by using online advertising you may attract more, much more, people.

I use two types of online ads: AdWords and Facebook Ads. The most popular ways to advertise these days. Also, easy to use and extremely powerful. I recommend using both of them.

Monitoring Tool

No matter how often you check your social channels or type your name in Google – you won’t find every single article/blog post/website where someone mentions you. This is why I highly recommend using some external online tool which can do it for you.

I use Brand24, and it’s fine. I also know that SentiOne and Mention are quite good tools. I recommend to choose one of them – which one is just a matter of taste.

Did I miss something?

Of course, there are tons of other online tools around the web. Some of them are probably worth mentioning, some of them are not. Some of them are tailored to some specific industries or users, so I didn’t want to write about them here. Tools I mentioned above are the ones I highly recommend, because – in my opinion – they may help you, no matter what kind of web user you are.

But if you think I’ve missed out something here – please let me know.

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