No marketing. No ads, no banners, no conferences, no social media. My first customers, Or partners were always a result of earlier networking.

I’m going back in time:

  • To the time of my first year at university. My first company. Service, software house. Where did my first customer come from? By recommendation. A friend invited me to schedule a meeting with his customer, telling him, that I’m great at what I do. The customer bought it. I had some work.
  • To the time of freelancing. Where did I get my first customer from? By recommendation. Old customers recommended me another good company. People, who wanted to do business came to me, I’d help them with it.
  • To the time of my second company. Services again, software house again. My first customer? Old friends, who worked in the company, for whom I developed a project a while ago.
  • To the time of my old “start-ups”, which achieved some sort of success (or not) and which I sold/didn’t sell. The first marketing = friends.
  • To the time of my beginnings with PayLane. My first customer? By recommendation.
  • To the more present time, where I mentor, coach, advise, whatever. My first partners/customers? By recommendation.

No marketing. No ads, no banners, no conferences, no social media. My first customers, Or partners were always a result of earlier networking.

Sure, later other marketing activities, or sales strictly influenced gaining new customers. Sure, later promotion activities, or PR caused an increase in brand recognition. Sure, getting more users to the site transformed to an increase of income. However, always – when I think about the beginnings of any of my “business” activities – I always see faces of people who I know, met way earlier.

Business is networking

How well it goes, depends on how cooperative people are, who we met way beforehand.

[1]

You should also read: Why Networking is Important in Business?

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