If you ask me what it’s all about in 2017, what’s the most visible marketing trend this year, I answer without any doubt: live content. It’s all about live content in 2017.
Video is everywhere now. All around the web. All the companies try video marketing, everyone does live streams on Facebook, lots of bloggers become vloggers. Why is that?
The answer is quite simple. Because
Video is THE THING
YouTube is extremely popular. Lots of YouTube influencers, vloggers are almost as popular as pop stars or Hollywood stars (look at Casey Neistat!). Facebook promotes video content on their platform (so you can reach much more people). Instagram does it, too.
Now users are watching 10 billion videos a day on the application, up from 8 billion in February.
From May 2015 to May 2016, Snapchat’s daily video views have grown 400% over the course of the year (from 2 billion to 10 billion, according to Bloomberg). At a linear monthly growth rate of 33%, Snapchat will surpass 18 billion daily video views by May 2017. The Financial Times also noted that Snapchat’s video views have tripled every 6 months.
The majority of Twitter users (82%) watch video content on Twitter and most watch on a hand-held screen.
41% of users believe that Twitter is a great place to discover videos. People also turn to Twitter to be in the know. In fact, Twitter users are 25% more likely than the average consumer to discover video first among their friends.
65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.
51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
Shoppers who view video are 1.81X more likely to purchase than non-viewers.
Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.
Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion.
Syndacast predicts 74% of all internet traffic in 2017 will be video.
Video became the most powerful thing on the Internet these days.
The first thing is that because people love video. People love to watch.
Video is extremely powerful and engaging. Always has been, but now it’s even more powerful and more engaging. As all the platforms promote everything what’s somehow related to video and give more and more functionalities to create video content (such as live streaming).
And the second thing is that people are lazy. They prefer to sit and watch something than read or even listen. And besides being lazy, it’s also because video is simply more interesting, more fascinating, nicer, easier to assimilate.
Video shows the story, so people don’t need to imagine it while reading or listening. It’s so great in storytelling. And stories… people love stories.
No matter what you do
Video is for you. For your company, your startup, business, product, service, brand. You should make videos.
A few years ago what you had to do to stand out was to make a great product, build a website, publish interesting posts on your blog, do guest posting, have great customer support etc. Now when all your competitors make videos and engage more and more people (because they reach more and more people which were unreachable for them before), it will be even tougher for you to compete with them.
So start making videos. Or this trend will hurt you. A lot.
Even if you don’t see this trend right now. Trust me, you will see it. Soon.