Yeah, I know one startup does not equal another startup. But let’s say you want to build more or less a typical web business, web startup. Some SaaS business, an ecommerce store, an app or something similar.
It’s time to start paying attention to mobile commerce. This Christmas, it played a big role in accelerating Ecommerce growth in both the UK and the US. Now that retailers are making it easier for consumers to shop on mobile devices, the consumers are responding by adapting their buying behaviour accordingly. Take a look at these intriguing facts and figures from 13ten, which provide a comprehensive round up of Ecommerce growth and mobile increase over the Christmas period, including Black Friday, Cyber Monday, Christmas Day and Boxing Day. Is your business prepared for such a drastic shift in online shopping behaviour?