Just Fucking Do It

During the last couple of months, people asked me what’s my motto? Most often I didn’t know what to answer. Now I’m sure, I know.

During the last couple of months, people asked me what’s my motto? Most often I didn’t know what to answer. Now I’m sure, I know.

But let’s go back a couple of years. If you had asked me a couple of years or even weeks ago, I would have been concerned. I wouldn’t know how to answer. And probably after some time, I would answer:

“Know the rules well so you can break them effectively”

It’s even engraved on my iPad.

However, recently I’ve listened to one of episodes of The SaaS Revolution Show and heard about #JFDI (which stands for Just Fucking Do It). And then I experienced a revelation. That should be my motto. It’s more real than everything I ever heard. That’s me in 100%.

I still truly believe that it’s worth to know rules well, so you can be as good, as possible.

However, what I was always really doing was… doing. I didn’t think too much about ideas, before I tried to implement them. I didn’t analyze too much. I didn’t ask anyone about anything. I was simply doing, executing, implementing. And then I was looking at the results.

By doing you have a chance to achieve something

By talking about ideas, you will achieve nothing. By analizying ideas, gaining feedback, pivoting before even starting – you will just delay the start of your business/idea/product.

An idea itself is worth nothing. Implementation is worth something.

Want to achieve something? Execute first. And then expect results.

By doing, you have a chance to validate your idea

I don’t say that feedback is wrong. I truly believe that users’ feedback is extremely important for you and your business.

However I also believe in what Henry Ford said:

“If I had asked people what they wanted, they would have said faster horses.”

If you’re solving someone’s problem – try to solve it first. The way you want to do it. And then, if you got something – ask for feedback.

By doing you have a chance to check if you want to do it

We all believe that our ideas are great and working full-time on them would be the best thing in our lives. Often it is not.

We may have no time to execute something. We may have other duties, other responsibilities, other things to do. Something that looks easy in our heads could be much harder in implementation. Something that looks sexy, may be not so sexy once we implement it.

It’s worth checking if we want to work on this, before going deeper into this.

By doing, you have a chance to check if it will look/work the way we think it will

Once we have an idea, we also have some sort of vision of it. How it will look or how it will work.

But reality is often different than our visions. Something could be too hard to design or implement for us or our partners.

By implementing something, we have a chance to check if the result of our work still looks or works the way we want it to look or work. If not – we need to pivot or simply forget about the idea and do something else.

By doing, you have a chance to find other use cases for your product

Often, really, really often we believe that something we are working on should work the way we think it should. And should be used by users the way we think they should use it.

The reality could be different. Your product may be good. But it depends on your users, how they would use it and for what. You are not even able to imagine how your users will use it once you launch it.

By doing something, by implementing something, you have a chance to show it to your users. And learn from them how they want to use it. By that… you have a chance to find a niche for you and your product.

By doing, you have a chance to meet your customers

You may think that you know your potential customers already. However, there are lots of people you don’t know yet. There are lots of people you don’t know exist and may want to give your product a try.

By executing, by launching a product you may have a chance to meet them, talk to them and learn from them.

By doing, you have a chance to do marketing and sales

Sure, I’m a huge believer in building landing pages for your non-existing products. Also I am a huge believer in promoting them since day 1 of doing them.

But… day 1 of doing them. Not day 1 of thinking about them. By doing something, you have a chance to build a brand of your product/business, as well as your personal brand.

Selling or promoting something that does not exist and you didn’t even try to make it exist, is not something I recommend.

Just fucking do it.

That’s truly my motto. That’s what I believe in. And what I recommend you to believe.

Entrepreneur, manager, blogger, man and father.
CEO PayLane, founder Squidility, blogger KarolZielinski.com & KarolZielinski.pl.