When you start a company or promote for a new position you often start to build your own personal brand. You want people to see you as an authority.
When a man has an idea, it has to be a billion-dollar idea. The idea is good (if not the best). The way in which he wants to achieve something, is exactly the one that will give him the desired effect.
It is common to think, that startuppers are nice guys, who in their companies run lean methods of management. Not necessarily worrying too much about some kind of procedures, documents, summaries, or forecasts. They are simply like that and work like that, how their hearts tell them.
I recently met up with my brother. He has a certain idea for a business. He has an idea for his own startup. A great startup idea. Juices. Selling juice in interesting locations, for busy passers-by, or also resting people nearby.